![]() To make sure that whatever we’re creating actually helps your organization achieve its broader mission, we’ll always ask rather than assume. However, we’ll never know if those ideas actually meet your audiences’ needs if we don’t ask them. We’re also all smart people and we each bring great ideas to the table. Throughout the creative process, we’ll ask you to focus on “what’s working” rather than what you “ like.” How do you know if it’s working? We’re looking for alignment between your big picture goals, your brand story, your target users, and the structure/layout of the design directions. It’s our job, as leaders, to guide your team in focusing on goals and using data to make decisions that will allow the project to meet them. We’re all human and we all bring feelings to the table. This ensures that everyone is always “up to speed” on the project at every phase. Meeting notes are captured and filed in a location that both our teams have access to with key decisions highlighted in a way that makes it easy to track what was talked about, when, and what was decided from each conversation. ![]() ![]() It also lets us identify possible alternatives in approach, develop a list of user-testing questions, and encourages ongoing brainstorming and innovative thinking. This continuous and open communication allows issues to be identified and resolved quickly without wasting time. Throughout the project we’ll have regular stand up meetings with your core team and internal stand up meetings within our own team to make sure everything’s staying on track. We do this to get key issues out in the open to benefit from your wisdom, perspective, and experience to get buy-in and to determine what things need testing to enable a confident decision-but also to truly understand what makes you special. Stakeholders are never “protected,” “coddled,” or “shielded” from the hard questions and difficult discussions because we need your understanding and buy-in at each stage of the project. These ensure everyone on both teams is aware of goals, tactics, timelines, etc. Each major phase of work is kicked off with a stakeholder meeting (to get alignment and set clear expectations between our team and yours) as well as an internal “all hands” meeting for our own team.
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